Donating Stock to Charity

Sat, 11 Apr 2026 13:21:12 +0000

**Why More US Donors Are Choosing to Donate Stock Instead of Cash** In a climate where everyday Americans are reevaluating financial habits, a growing number are turning to unconventional yet impactful ways to support charity: donating stock. What began as a niche option is now emerging as a thoughtful strategy in personal finance and social responsibility—especially among investors seeking both purpose and tax efficiency. This shift reflects deeper trends: rising wealth inequality, growing awareness of stock values, and a move toward intentional philanthropy. Donating appreciated stock allows donors to give more value while reducing taxable gains—without triggering capital gains taxes, making it an increasingly attractive alternative to cash donations. ## How Donating Stock to Charity Really Works